Jennifer Spoerri: Media Outreach as a Tough-Times Strategy

Hear Ilona Bray's interview of Jennifer Spoerri, a Bay Area public relations and communications specialist with over two decades' experience helping nonprofits raise their visibility.

Jennifer Spoerri answers questions like, "Given the economy, is now a good time or an unlikely time for nonprofits to focus some of their efforts on media outreach," and "Why does the media have an interest in covering stories generated by nonprofits?"

And get the latest tips on logistics -- for instance, find out why the traditional press release may no longer be your best outreach tool.